The Extraco Events Center, home of the Heart Of Texas Fair & Rodeo, is the center of entertainment in Central Texas. In the early 1950s, McLennan County voters elected to put $1.2 million towards a new entertainment and agricultural venue, culminating in the construction of the iconic Coliseum and surrounding grounds in 1953. Today, its mission to produce events for education, entertainment and agricultural experiences while giving back through youth scholarships has had a positive outcome for Central Texans. The premier facilities host over 225 events with an attendance of420,000 and a $47 million economic impact annually.
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